Have your cake and eat it! Kicki Theander

Have your cake and eat it too!

In this episode Jonathan Foster and Hanna Sörefelt meet Dinner-Kit industry creator Kicki Theander. Kicki’s company Middagsfrid kickstarted a $1.5 billion industry by having the courage to dream, the strength to take real risks and the insight to click together an innovation that caters to a real social need and adds value to real peoples lives. Get insights from someone who’s really been there and done it!

Do you want priority access to 20 minute e-Learning how to find what matters to your customers by using the “Value Mapping” tool?

Subscribe to “Demystify Innovation” and then send an e-mail to answering the question “What did the family in the podcast decide to eat?”

Listen to more podcasts

Would you like to join the conversation or just know a little more?

AmpLab generates crystal clear dialogue to support everyone's capacity to renew themselves and their organisations with a fresh approach to innovation.


Create an immediate impact through new value creation, and raise your sustainable innovation performance with professional capabilities.

Innovation activities must be treated as any other mission-critical activity. It’s about knowing how and when to do it – but also when not to innovate. Build a strong professional foundation using a proactive and systematic way of working.

The freshest most innovative thinking on the web

Sign up for our newsletter here.