Strategy for Breakfast? Maybe not…

On this episode of Demystify Innovation Jonathan Foster and Hanna Sörefelt have a fascinating conversation with innovation professional Johan Fredriksson, who carefully leads us through the six steps needed to build a successful strategy.

We talk about culture and wonder if culture really eats strategy for breakfast? And we hear from a company that has taken Johan’s advice to heart. We meet Cecilia Granath and discover how applying systematic innovation makes a difference at Tyrèns

Asking questions like “Why are we doing what we are doing?” and “What needs to be changed?” might not sound like a review of your business strategy, but as we learn, simple questions like this actually clarify and coordinate a complex innovation approach.

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