Answering the call for innovation at Ericsson

Answering the call for innovation at Ericsson

Amplify helped to dial-up the innovation skill levels within Ericsson with an ICTP training program.


In order to support ongoing innovation, Ericsson decided to establish a powerful foundation by establishing the role of the In-house Innovation Coach.  When Ericsson was looking for a partner to develop and deliver Innovation Coach Training they turned to Amplify.

”Amplify’s program really fits our principles and culture, and is relevant across all business and work areas.”


The role of the innovation coach is to proactively and systematically facilitate innovation and support project managers to effectively lead innovation projects. Amplify delivered a three-phase program covering five competence areas: understanding systematic innovation, refining, casing and selling ideas and coaching innovators.


Amplify created high-quality global training throughout Ericsson, today and into the future with a package of web-based learning, virtual class sessions, live face-to-face sessions and practical case work.

Develop deep customer insights and fulfil their spoken and unspoken needs.

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No matter how complex the challenge, co-creating anything from short-term incremental steps to long-term radical change is within your grasp


Create an immediate impact through new value creation, and raise your sustainable innovation performance with professional capabilities.

Innovation activities must be treated as any other mission-critical activity. It’s about knowing how and when to do it – but also when not to innovate. Build a strong professional foundation using a proactive and systematic way of working.