Navigating a new wave of innovation

Navigating a new wave of innovation

Amplify co-created with Wilhelmsen's Ship Management division to relaunch its business and become one of the group’s most profitable.


The challenge offered to Amplify by Wilhelmsen Ship Management was co-create innovate new ways of increasing overall growth and profitability. Wilhelmsen’s services include technical management, crew management and training, dry-docking services, new building supervision, technical consultancy, insurance, commercial management as well as IHM and green ship recycling services

“Amplify uses learning methods that are involving, work-oriented and tailor-made for us as a customer.”


Amplify, together with Wilhelmsen’s innovation facilitators and the whole executive management team, set about reinventing its business in the search for growth and increased profitability. By redesigning the strategy process and facilitating new thinking in the management team, a breakthrough concept for how to offer and deliver ship management services was born.


Amplify and Wilhelmsen devised a revolutionary concept within ship management – modular value packages so customers could tailor-make high value service solutions. The concept attracted ship owners from vastly larger markets and Wilhelmsen’s Ship Management division went from a stagnated low-margin business to being one of the group’s most profitable units.

Develop deep customer insights and fulfil their spoken and unspoken needs.

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No matter how complex the challenge, co-creating anything from short-term incremental steps to long-term radical change is within your grasp


Create an immediate impact through new value creation, and raise your sustainable innovation performance with professional capabilities.

Innovation activities must be treated as any other mission-critical activity. It’s about knowing how and when to do it – but also when not to innovate. Build a strong professional foundation using a proactive and systematic way of working.