Immediate Impact

How together we create Immediate Impact

Generating an immediate impact on your business and organization means working together with Amplify to create breakthrough results on a strategic, tactical and operational level, using a proactive and systematic approach to innovation.

Proprietary insights

Transform trends and observations about users, customers, markets, technologies, orthodox ways of working, and more, into profound and unique knowledge to unlock new opportunities – uncover your proprietary insights. Uncovering proprietary insights with Amplify is an explorative journey that involves both learning new things that drive you forward and unlearning the things that hold you back.

Innovative offerings

Create anything from smart solutions to breakthrough offerings, that really stand a chance of success, using a proactive and systematic end-to-end innovation process. Building innovative offerings with Amplify is a journey from having the intention to create something new and valuable to realising real value creation in the market or society.

Innovation portfolio

Set up for success by establishing a well-balanced portfolio of innovation initiatives and projects that mirror your future business and its unique potential. Creating an innovation portfolio with Amplify involves initiating a set of projects to co-create multiple innovative offerings.

Visionary concepts

Develop future scenarios and populate them with visionary concepts reflecting the potential of your organization and its offerings 10, 20, 30 years ahead in time. Establishing visionary concepts with Amplify is an analytical and provocative journey into the future with many exciting destinations along the way.

“Amplify your Immediate Impact – Breakthrough results for today and tomorrow.

Find out how Immediate Impact can unleash innovation brilliance throughout your organisation, today.

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Using an action-orientated approach, together we create innovations that drive you into the future.

Case - The customer insight case

Sometimes generating consumer insights and challenging business assumptions lead to a bigger market share.


The market for pre-packaged bread was shrinking with competitive products entering the market and consumer tastes changing. Pågen was losing market share and needed to rethink their range of offerings.


The challenge for Amplify and Pågen was to generate consumer insights, challenge business assumptions and create a compelling new offering. Together we created a number of insights into consumer lives that informed Pågen’s strategy over and above just baking brilliant bread.


Even in the hectic modern family life, parents need to provide quick tasty and healthy support, even if it comes in the shape of a bread roll. The result of the innovation process was “Äntligen Subs”, which became the fourth largest bread in Sweden – in all categories, carried a premium price of 100% compared to competitors and was nominated to ”Årets Dagligvara”.

“In the short time between school and soccer practice I needed to give my kids something tasty and healthy – then I could relax.”

Find out how Immediate Impact can unleash innovation brilliance throughout your company, today.

Contact us

Shaping the future with tools and techniques that can be trusted.

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Innovation activities must be treated as any other mission-critical activity. It’s about knowing how and when to do it – but also when not to innovate. Build a strong professional foundation using a proactive and systematic way of working.